IDX (Internet Data Exchange)

  1. What is IDX and why is it so important?
  2. What is Integrated IDX?
  3. What is framed IDX?
  4. How do I know the difference between an Integrated IDX website and a framed IDX solution?
  5. Why are Integrated IDX websites so succsseful in delivering search engine traffic?

1. What is IDX and why is it so important?

IDX stands for Internet Data Exchange and it is the policy instituted by the National Association of Realtors (NAR) to govern how MLS member participants can display active MLS listings information on their websites. In simple terms, IDX allows you to show the listings in your local MLS on your website for marketing purposes, allowing you to add thousands of listings in a customized format. IDX is sometimes called Broker Reciprocity or IDD.

2. What is the Integrated IDX?

Integrated IDX is the best IDX solution you can get because of the opportunities it creates for your website, especially in SEO search engine optimization. With an integrated IDX website you will have one page per listing that is crawlable by Google and other search engines. Landing pages, such as displayed results, created by quick links or predefined searches are optimized for the search engines to deliver targeted traffic. Realty Net Media specializes in true Integrated IDX websites.

3. What is framed IDX?

Framed IDX solutions are the most common in the real estate industry and are not crawlable by Google and other search engines, making this the biggest difference between the two solutions. In fact, most search engines will never crawl these pages because search engines cannot read or crawl framed pages. A framed page is basically a page within another page that is hosted somewhere else and resides in another website address. If you are investing in a serious website you want to avoid a framed IDX solution because it will not deliver any search engine traffic benefits to your website strategy.

4. How do I know the difference between an Integrated IDX website and a framed IDX solution?

Simply put, ask your IDX website provider: Do your websites use Frames? If the answer is YES then they DO NOT offer Integrated IDX. This should be a straight forward YES or NO answer and is the most important question to ask your real estate website provider. An Integrated IDX website will have a unique URL, or web address for each landing or results page, and also for the actual listing itself without the use of iFrames. This allows search engine spiders to crawl your site and give you credit for the MLS listings on your site. For example:

5. Why are Integrated IDX websites so successful in delivering search engine traffic?

Because Integrated IDX websites create so many pages that are all indexable (crawlable) by Google and other search engines, this creates thousands of landing pages that include opportunity keywords such as subdivision names, addresses, zip codes, and condominium building names among other fields. Listing remarks for the properties add to the content value of the pages since each property has unique remarks. Since the MLS inventory is constantly changing so does your website, a frequently updated system attracts Google robots to crawl your website more often than other real estate websites. So when the average realtor or real estate agent has a website with a few pages and listings that are entered manually, you'll have an automated website with thousands of pages all designed for the search engines!