Top Questions To Ask IDX / Website Providers

  1. Does your IDX use i-Frames?
  2. The answer should be no. Websites using i-frames or any type of frames for their IDX display are invisible to the search engines; you want to be sure that your IDX website provider does not use i-frames for their idx display.

  3. Is your IDX crawlable and indexable by the search engines?
  4. The answer should be yes. If your IDX or brandable MLS is not embedded in your site and within your domain name, then the search engines do not give you credit for the content of the IDX or inventory pages on your site, which means thousands of missed opportunities for long-tail keyword search engine traffic.

  5. Does your platform include lead management?
  6. Being able to manage all your leads from your website's dashboard enables you to be more efficient. Ideally you want to manage your contacts, create tasks for each one, categorize them accordingly in the sales process and filter them according to tags.

  7. Can you create UNLIMITED IDX pages in your website?
  8. The ability to create quick links such as Condo Buildings by Name, Subdivisions/Neighborhoods, Waterfront Homes, Short Sales, Foreclosures, etc. is extremely beneficial for the search engines and for buyers to easily access the inventory they are looking for.

  9. Can I manage the content in each page such as the Text Descriptions, Post Photos, Embed YouTube videos, etc.?
  10. A good real estate IDX platform should include an administration for you to manage your search engine marketing; add YouTube videos, add text, edit your browser titles, meta descriptions, meta keywords, and link urls.

  11. Does your website platform have a Property Organizer?
  12. Giving your website users the ability to create a profile, save properties and automatically receive emails with new listings that match their saved search criteria increases your chances of being able to work with the buyer in the early buying stages.

  13. Do your websites have a registration feature that I can turn on and off anytime?
  14. If you are serious about capturing leads from your website the best way to do so is by requiring buyers to register. However, requiring registration before a buyer views any properties in your website is not the most effective.  Your best chances of capturing information from a user is to prompt them to register only when they want to see the details of a property.

  15. Do you have buyer insight tools?
  16. Buyer insight tools allow you, the owner of the website, to see the searches performed by each registered user, the properties viewed and saved and the keywords used to find your website.

  17. Do I have full control of the Search Engine Optimization (SEO) of my site?
  18. You want to be able to optimize each page in your website and add custom link URLs, Meta Tags, Meta Descriptions, Keywords, and Page Titles for better search engine performance.

  19. Can I add content in international languages?
  20. It is no secret that international buyers are investing heavily in this market. The best way to reach them is to add optimized text descriptions in the most common international languages. This will help you to have a better chance of ranking in native language search engines in locations like Russia, Brazil, South America, and Europe.