Real Estate Web Design Blog

How to Leverage a Slow Market to Grow Your Real Estate Business

With the real estate industry being cyclical in nature, all agents and brokers will eventually experience a slow market. This is the perfect time to focus on refining and growing your business by acquiring the tools you need to set yourself up for success when the market picks up, and...

Website vs Web Platform for Real Estate - What is the Difference and Which Should You Have?

Today's real estate industry is becoming more and more tech-centric. In order to compete, you have to equip yourself with the latest in real estate technology - not only to run your business more effectively, but to generate and convert the most leads and provide those leads with the best...

Attract More Gen Z Buyers and Sellers with Modern Real Estate Technology to Grow Your Current and Future Pipeline

The next generation of real estate buyers are from Gen Z, and they will represent a big change from generations before them. They are a generation born and bred in an environment driven by omnipresent technology and information - and if you want to compete for their real estate business,...

2 Types of Landing Pages that Actually Convert

Landing page technology is crucial to the success of your real estate marketing. While this concept might sound overwhelming since a good web platform has thousands of landing pages, a good real estate technology platform should be able to automatically generate these effective lead conversion landing pages for you. While...

Hyper-Local: What it Means and How it Can Help You Beat the National Giants of Online Real Estate

The term “hyper-local” may not be part of your vocabulary - yet - but it should be. As it pertains to real estate, hyper-local means categorizing highly targeted, specific search criteria for listings. Not only does it mean you arrange listings separated by specific geographical area, but also by niche...

Providing In-House Tech Solutions Leads to Enhanced Agent Recruitment and Retention for Brokers

Brokers looking to retain their current agents - and recruit those looking to make a move - need to offer tech solutions if they want to compete. Becoming a Tech-Broker is the key to unlimited growth in the modern real estate era. South Florida is seeing huge numbers of agents making...

Use Your Website Portal to Tap into the Booming International Market

Florida is the hottest state for international buyers in the country - by more than double the market share of the closest competing state of California. According to the Florida Association of Realtors, in 2022, 24% of all transactions with international buyers took place in Florida. The best way to...

How to Use Inbound Marketing to Grow Your Real Estate Business

What is Inbound Marketing? Simply put, inbound marketing is a strategic approach designed to draw leads to your website or online hub - think: inbound = traffic and exposure you draw to you, vs outbound marketing where you reach out to customers directly. Inbound marketing is achieved by increasing your visibility...

Your Must-Haves for Seller Lead Generation

In any competitive real estate market, listings are key to growing your business. So many real estate agents, however, focus most of their lead generation efforts solely on strategies designed to attract buyers. Most don’t even know where to start when it comes to seller lead generation. Generating seller leads is...

3 Hidden Lead Capture Tools that You Need on Your Website

If you want to grow your business as a real estate agent, you need to be able to generate and capture leads online. The digital marketplace is where more than 90% of all buyers and sellers will begin their real estate journey. If you want your piece of this very...