2 Types of Landing Pages that Actually Convert
Landing page technology is crucial to the success of your real estate marketing. This concept might sound overwhelming since an effective system should have thousands of landing pages, a good real estate technology platform should be able to automatically generate these effective lead conversion landing pages for you. While there...
Hyper-Local: What it Means and How it Can Help You Beat the National Giants of Online Real Estate
The term “hyper-local” may not be part of your vocabulary - yet - but it should be. As it pertains to real estate, hyper-local means categorizing highly targeted, specific search criteria for listings. Not only does it mean you arrange listings separated by specific geographical area, but also by niche...
Providing In-House Tech Solutions Leads to Enhanced Agent Recruitment and Retention for Brokers
Brokers looking to retain their current agents - and recruit those looking to make a move - need to offer real estate tech solutions if they want to compete. Becoming a Tech-Broker is the key to unlimited growth in the modern real estate era. South Florida is seeing huge numbers of...
Use Your Website Portal to Tap into the Booming International Market
Florida is the hottest state for international buyers in the country - by more than double the market share of the closest competing state of California. According to the Florida Association of Realtors, in 2022, 24% of all transactions with international buyers took place in Florida. The best way to...
How to Use Inbound Marketing to Grow Your Real Estate Business
What is Inbound Marketing? Simply put, inbound marketing is a strategic approach designed to draw leads to your website or online hub - think: inbound = traffic and exposure you draw to you, vs outbound marketing where you reach out to customers directly. Inbound marketing is achieved by increasing your visibility...
Your Must-Haves for Seller Lead Generation
In any competitive real estate market, listings are key to growing your business. So many real estate agents, however, focus most of their lead generation efforts solely on strategies designed to attract buyers. Most don’t even know where to start when it comes to seller lead generation. Generating seller leads is...
3 Hidden Lead Capture Tools that You Need on Your Website
If you want to grow your business as a real estate agent, you need to be able to generate and capture leads online. The digital marketplace is where more than 90% of all buyers and sellers will begin their real estate journey. If you want your piece of this very...
5 Mistakes Real Estate Agents Make Online and Easy Solutions to Maximize Growth Potential
If you are eager to level up your real estate career, utilizing the digital space effectively is a must. In the modern real estate industry, business is initiated, conducted, and transacted online. According to the National Association of Realtors, 97% of all homebuyers use the internet in their search for...
6 Tips to Turn Your Real Estate Blog into a Lead Conversion Engine
Your success as a real estate agent is built upon your ability to generate and convert more real estate leads. Undoubtedly, your marketing efforts are diverse and include a variety of strategies. A key piece of your marketing arsenal should be active blogging on an integrated blogging platform. Many agents...
How Artificial Intelligence Can Multiply Your Efficiency and Lead Follow Up
Artificial intelligence is not a far-fetched idea from a science fiction movie. It is here, and it is playing a huge role in your daily life whether you are aware of it or not. As a real estate professional, you should be taking advantage of the huge leg-up that artificial...
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