Providing In-House Tech Solutions Leads to Enhanced Agent Recruitment and Retention for Brokers

Brokers looking to retain their current agents - and recruit those looking to make a move - need to offer real estate tech solutions if they want to compete. Becoming a Tech-Broker is the key to unlimited growth in the modern real estate era.

South Florida is seeing huge numbers of agents making moves and switching brokerages as the real estate market shifts. 21% of agents, in fact, went to a different broker in 2022 - with an estimated 60% seriously considering it now or in the future.

Offering the technology tools that real estate agents need to grow and manage their business is the best way to attract the attention of new agents to your brokerage, and to ensure that your existing agents do not look elsewhere - while also growing exposure for your brokerage.

A key strategy is to offer each of your agents their own real estate website - with the branding of your brokerage. There is no better way to offer maximum value to attract more agents than by offering a valuable tool to help them grow and manage their business.

This is a win-win solution for both broker and agent. Agents need a website, period. They need a modern internet portal in which to drive traffic in order to convert more leads. A broker that can offer this as a benefit of their brokerage is providing a huge, valuable asset. This is a powerful tool for both recruitment and retention. Plus, when your agents grow their business, it only benefits you as their broker.

Pro tip: To maximize exposure for your brokerage, offer this tool as a subdomain of your brokerage site to each and every agent in your brokerage.

Think - agentname.yourbrokerage.com. Whether you have two agents or hundreds, this multiplies your online exposure exponentially since any traffic that is driven to the subdomain for your agent boosts your online stats as well. Search engines will crawl the subdomains as an extension of your brokerage site which will bolster your search engine rankings as well.

Another benefit of providing each agent a subdomain is that it promotes brand consistency for your brokerage. This is a key piece of the puzzle when it comes to effective marketing strategies.

Providing subdomains to each agent is huge when it comes to retention of existing agents. As agents come to rely on the system and website that you provide, they are less likely to look elsewhere. Offering a comprehensive real estate web platform that not only helps them generate and manage leads with tech-forward tools, but is rooted in your brokerage website, encourages retention on a huge scale.

Tech-driven platforms, like Realty Net Media’s TechBroker Solution, give savvy brokers the ability to offer these subdomains to every agent in your brokerage - all under the umbrella of your company. This enables you, as the broker, to monitor and track leads for better marketing analysis. It also offers maximum transparency for both broker and agent so that there is never a dispute regarding where leads originate.

Not only does the TechBroker Solution allow you to offer stunning modern websites, en masse, to your entire brokerage, but each web portal gives you - the broker- the ability to offer a robust CRM and cutting-edge buyer and seller tools that promote lead generation and conversion. These technology tools are invaluable for real estate agents and will make your recruitment and retention potential skyrocket as you position yourself as a tech-broker for the modern real estate era.