Top Calls-to-Action on a Real Estate Website

Calls-to-action (CTAs) are essential for converting website visitors into leads and potential clients on a real estate website. Nearly all buyers and sellers begin their real estate process online, sometimes staying in this exploratory phase for many months. A proactive approach to turning casual browsers or early-stage buyers/sellers into viable leads in your pipeline is by utilizing real estate web design with thoughtful and consistent Calls-to-Action. Well-designed CTAs guide users toward meaningful interactions, helping them engage with listings, assess property values and more to make informed decisions - all while helping jumpstart the process of turning a visitor into a lead.

Check out 4 important and highly effective CTAs that play a crucial role in enhancing user experience and driving conversions:

1. Price Tracker

Many buyers track the market throughout their incubation period, which often allows them to narrow down their search to a few properties before they take action. A great way to capture the lead from buyers in this stage is with a price tracker call-to-action on every listing. A price tracker CTA enables users to monitor fluctuations in property prices over time. By offering alerts when prices change, this feature keeps potential buyers engaged and encourages them to take action when a property becomes more affordable. It will also give buyers a leg up by being able to jump on a price drop by moving quickly and outpacing others when pricing becomes more competitive - a great incentive for buyers to submit their information. This not only fosters repeat visits but also positions the website as a valuable resource for market insights - enhancing your chances of not only lead capture but lead conversion as well.

2. Home Valuation

Nothing is more enticing to a homeowner than the prospect of learning that their home is worth more than they might think. Owners who may not be 100% about listing their property could be convinced if the numbers are right, and those who are definitely planning on selling always want to know what to expect in terms of pricing their home right. The best way to get more listings in this real estate market is with a home valuation call-to-action easily accessible throughout your site. Want to boost your conversion even more? Include a home valuation landing page for every neighborhood in your area for even more viable leads.

A home valuation tool is a powerful tool for both buyers and sellers by providing an estimate of a property's worth. Sellers can use this tool to assess listing prices, while buyers can determine if a property fits within their budget. By capturing lead information in exchange for valuation data, real estate websites can connect with interested clients and nurture them through the sales process.

3. Make an Offer

A "Make an Offer" CTA streamlines the purchasing process by allowing interested buyers to submit offers directly through the website. This feature increases engagement and simplifies negotiations, making it easier for real estate professionals to facilitate transactions. A well-placed offer button creates urgency and encourages serious buyers to take the next step.

4. Save Listing/Save Search

Buyers will often see hundreds of listings online before they contact a real estate agent or schedule a showing. The worst thing for these buyers is to miss out on their potential dream home because they forgot about it or could not save it. Providing a "Save Listing" or "Save Search" CTA enhances user experience by enabling visitors to bookmark their favorite properties or searches. This feature encourages return visits and allows users to easily track listings they are interested in. By requiring an account for saved searches, websites can also capture leads and send personalized recommendations based on user preferences.

Effective CTAs like these not only improve user engagement but also drive meaningful actions that lead to successful transactions. By strategically incorporating them into a real estate website, agents can enhance lead generation, build relationships, and increase conversions.