Use Your Website Portal to Tap into the Booming International Market

Florida is the hottest state for international buyers in the country - by more than double the market share of the closest competing state of California. According to the Florida Association of Realtors, in 2022, 24% of all transactions with international buyers took place in Florida. The best way to tap into this market is by having a dynamic preconstruction database featured in your real estate website portal to position yourself as the market’s go-to agent for pre-construction in South Florida and win more international business.

Why? By and large international buyers are looking for pre-construction projects or new construction properties. Not only is the market for international transactions largely in the luxury market, but pre and new construction properties offer the safest bets for buyers overseas to purchase sight unseen, or as a vacation property with minimal upkeep.

What is a Dynamic Pre-Construction Database?

A dynamic pre-construction database is an all-inclusive resource that includes all pre-construction and new construction projects in your respective market. It should include all announced projects, including those in the development, construction, pre-sale and even the resale stage of recently completed projects.

The pre-construction market in South Florida is fluid, with new projects constantly coming to market. Your database should be automatically updated with the market so that you are never missing out on potential leads. A good website portal with a tech-forward infrastructure should get updated on your behalf so that you can focus your time on more transactions instead of updating your own database.

What Should Your Pre-Construction Database Feature?

The more details about the project the better! You want to highlight the project in vivid detail to compensate for the fact that buyers cannot physically see the property. You want to include:

• High-resolution photos and renderings
• Virtual tours
• Developer brochures
• Floor plans
• Calls to action - Remind your website visitors of the next steps to convert more leads
• LISTINGS: If units are for sale in the project, you want them displaying on your website where visitors can learn more about the property. Combining a detailed project description with actual listings in the project is a powerful combination that drives engagement and results in higher conversion than having these features in two different places on your website.

[Learn more about a comprehensive Pre-Construction Database for Real Estate Agent Websites]

Want to up the ante even further to really explode your international business? Make sure your website portal also provides thousands of detailed market reports - one for every niche landing page - automatically updated to include up-to-the-minute data on active and sold listings on the MLS. This will help buyers who are unfamiliar with the market - like buyers in other countries - to gain valuable insight into market trends while highlighting your market expertise. [Learn more about Auto-Generated Market Reports for Real Estate Websites]

International buyers want to work with experienced agents who know the market - remember they are purchasing a property in another country and relying on an agent to be their eyes and ears throughout the transaction. The more you can showcase your expertise and market leadership, the more attractive you will be to this market share.