What are the Non-Negotiables When it Comes to a Real Estate Website?

When it comes to real estate in 2022, there is no doubt that it has become a technology-driven industry. Buyers and sellers are now extremely tech-savvy and in order to stand out and gain their attention - and their business - you need a tech-forward, cutting edge web platform for real estate agents.

It is easy in this age of information-overload to get caught up in the cacophony of advertising and miss the big picture of what you really should be looking for when it comes to a real estate website to effectively manage, scale, and grow your business in a meaningful way.

Let's break it down:

The first step is to understand that what you need is not just a website - it is a web system, or portal. The days of having a static webpage with just your brokerage name and contact information are long gone. Instead, you need a technology-focused web system powered by artificial intelligence to solidify your brand, provide the most up-to-date dynamic information, drive user engagement, nurture leads on your behalf, and help manage your existing clientele.

This may sound like a lot to get a handle on, but don't worry.

There are really just 5 components that should be your non-negotiables - your must-haves - when you are looking to upgrade your existing real estate website or start a new one.

1. Modern Luxury Design
2. Cutting-Edge Landing Page Technology for Lead Generation
3. Enhanced Conversion System and Lead Nurture Protocols
4. Hyper-Local IDX with Comprehensive Niche-Specific Categorization of MLS Listings
5. Adaptive MLS Searches - Ai-Powered Listing Recommendation Emails

1. Modern Luxury Design

Your website must be designed to meet the expectations and demands of today's tech-savvy consumer. This means that, not only does it have to be visually stunning to create luxury appeal, but it must promote your branding by providing state of the art tools that both buyers and sellers are looking for in a real estate agent. And it all must be done on a mobile-responsive platform to provide the same user experience to all visitors on all devices.

The vast majority of today's real estate searches take place on mobile devices - do not miss out on these leads because your website is not responsive!

Your website must showcase you as an expert in your field - and in their market - in order to stand out and compete for business. You do this by providing comprehensive data points via niche-specific market reports, home valuations, displaying active AND sold data, hyper-local IDX, an integrated blogging platform, and more.

The more data and real estate tools you put in the hands of your website visitors, the more effective your branding as a market expert.

2. Landing Page Technology for Lead Generation

Your website system should be designed to help convert visitors into leads. That is, after all, the goal of every agent and the only way to grow your business pipeline.

To make this happen, your website system should come equipped with real estate landing page technology that encourages engagement by effectively employing persuasive navigation and calls to action.

Each landing page should include easy one-click searches that categorize the MLS efficiently with a combination of both general and niche specialty searches to reach the most buyers. You should have a robust lead capture system and an Ai-powered platform that has the capability of tracking all user behaviors to create a detailed profile for you for each website visitor so that you can convert more visitors into clients and provide a top level of service once you do.

3. Enhanced Conversion System and Lead Nurture

To compete in today's market, your website system needs to come equipped with state of the art technology that is designed with a tech-based framework and powered by artificial intelligence. By utilizing the incredible capabilities of Ai for real estate, your conversion system and lead nurture can be automated to enable you to focus on other aspects of your business.

Your system should do the following:

• Track each visitor's interactions with your site and provide detailed reports to give you the most data when following up with your leads
• Provide automatic communication on your behalf, based on individual behaviors, to reach the most visitors in real-time. When a visitor displays behaviors that indicate high levels of motivation, such as viewing a particular property multiple times or returning multiple times to the same search, the faster you reach out the greater the likelihood of conversion. A website portal with the right technology can send a customized message to capture and convert in real-time.
• Provide actionable data reports to create a feedback loop of VIP visitors to help you reach out to the right visitors at the right time

4. Hyper-Local IDX

Your inventory display is paramount to your success online. The more relevant listings you showcase, the better - but they have to be categorized efficiently to encourage visitor engagement.

The most effective way to do this is to provide a hyper-local IDX experience. This means that you will be providing the most in depth categorization of inventory in your website visitor's market. Your system should include:

• Landing page technology with thousands of auto-generated inventory pages to drive your SEO and lead generation capabilities
• Easy one-click access to both broad AND niche searches. Each area, neighborhood and condo building should have its own landing page displaying active listings and sold data. But beyond that, it should have specialty searches like "Pet-friendly Condos," "Waterfront Homes for Sale," and "Homes With a Pool" in each of your farm areas. Having these specialty searches really display your market expertise and increase conversion by giving visitors exactly what they are looking for.
• Comprehensive market reports for each farm area including active and sold data

[More on how hyper-local idx real estate websites can enhance your business growth.]

5. Ai Powered Listing Recommendation Emails with Adaptive MLS Searches

Listing recommendation emails should be a primary tool in your marketing arsenal. But in order to be effective in generating leads and growing your business, they need to provide the most relevant and personalized listings to meet each unique visitor where they are in real-time. This is why you need adaptive MLS searches.

A static MLS search is antiquated technology and will not produce results in today's real estate market.

Your website needs to be powered by an artificial intelligence technology that can track each user's behaviors and modify their buyer profile according to actionable data. Your web portal should be able to do the following if you want to compete:

• Automatically generate dynamic MLS searches on behalf of your website visitor according to their behaviors and update as behaviors and preferences change
• Send out relevant listing recommendation emails from the moment the lead is captured
• Track user behavior and adapt recommendations as search parameters change

Buyers often change and expand their areas and requirements as they get deeper into the search process. You do not want to miss out on a potential listing that could end in a transaction because you were relying on outdated information from a static search!

In the modern world of real estate, your business is only as good as the technology that you use to run it. Having a tech-forward platform to generate and manage your leads and clients is essential to compete. Your website system should have the features discussed here, and they should be integrated in one easy to use platform. Furthermore, these features should be included at no additional cost. You should not have to pay extra for essential tools.

If your current platform is missing any of these vital features, or if you are having to search out different companies to piece-meal your portal together, it is time to upgrade!

Realty Net Media not only provides all of these tools as a part of our platform, but so many others - for a fraction of the cost of other companies.We are a technology company that knows what you need to supercharge your real estate career. Don't leave anything on the table by being behind the times when it comes to the technology that you use to power your business!