Why Your Website Needs to Include Sold Data

When it comes to real estate websites, the primary goal is to convert website visitors into actual buyers. One way to improve conversion rates is by displaying sold data along with active data.

Why? Today's buyers and sellers are hungry for data, and the more relevant information and value you can provide them, the greater your chances that they will work with you now, and in the future.

Displaying relevant sold data - with easy to access functionality - has a multitude of benefits that help to bolster your potential for conversion:

1. Establishes Trust with Buyers - Furthers Your Brand as a Local Expert

With the wealth of available agents in this competitive market, you need to be able to cut through the crowd and establish trust with buyers. By showing a list of recently sold properties with all relevant data, you provide transparency to potential buyers and highlight your expertise and understanding of market conditions. This can help build credibility and trust with buyers, which is crucial for converting them into actual buyers.

2. Provides Value - Earn More Business by Providing the Most Data

Displaying sold data adds to the value you provide to your website visitors. Remember, the more value you provide the greater your chance of conversion because buyers and sellers are more likely to give their business to the agent who earns it by providing them the most valuable assets and tools.  By seeing what properties have recently sold, how many days they spent on market, and at what price they sold, buyers can get a better understanding of the local market. This can help them make more informed decisions during the buying process. Likewise, this provides huge value to sellers as well since the more information they have about market conditions, the smoother the selling process - from pricing to accepting offers - typically goes. From the agent’s perspective, this is golden because it helps you to set and manage sellers’ expectations right from the get-go.

3. Creates a Sense of Urgency

Displaying sold data can create a sense of urgency among buyers. By seeing that properties are selling quickly, or that prices are rising or falling, potential buyers may be more motivated to act quickly and make an offer on a property they are interested in. This can help increase the likelihood of a successful conversion.

Displaying sold data can help improve conversion rates and ultimately lead to more successful transactions. Real estate websites that don’t display sold data risk losing potential buyers to savvy agents who provide more data. Showcase yourself as the local real estate expert and convert more leads by giving your website visitors what they are looking for!