Your Must-Haves for Seller Lead Generation

In any competitive real estate market, listings are key to growing your business. So many real estate agents, however, focus most of their lead generation efforts solely on strategies designed to attract buyers. Most don’t even know where to start when it comes to seller lead generation.

Generating seller leads is not as difficult as it may seem - if you are backed by the right technology. Here’s a hint: you don't have to rely on cold-calling, sending mailers, and traditional marketing strategies to get listings in today's market. Real estate today is becoming more and more tech-driven, and generating listings for real estate is no different. Seller lead generation should be an integral part of your real estate web design.

Every agent knows that it is imperative to have an online presence, but not every agent has the right tools to compete for listings. It all comes down to having 2 main components integrated in your website system that are designed to attract, entice, and convince sellers to list with you:

• Home Valuation Tool
• Auto-Generated Dynamic Market Reports

Simply put, sellers want to know how much they can get for their home and want to list with the agent that knows their market the best and can get them top dollar for their property. The secret to generating more listings is to display your market expertise and provide sellers with the tools and data that they are looking for. Period.

Home Valuation Tool for Seller Lead Generation

Anyone considering or needing to sell their home always begins by determining what comparables are going for in their market to see what purchase price they could potentially get for their home. This is why having a home valuation tool right on your website system is so crucial. As sellers peruse comparable listings, having a Home Valuation Tool accessible will serve as an immediate call to action and boost conversion.

So, what components should your home valuation tool include? A home valuation tool is a powerful form of lead capture if it is designed with this in mind. Your form should require sellers to input their contact information to receive the valuation they are looking for, thus creating a credible lead. It should also have real-time verification of the home address and email address to verify the lead right from the start.

However, it is not enough to simply have one designated page on your website that provides a generic home valuation. Your website system should have a Home Valuation Tool on every landing page - customized to each area, each neighborhood, and each condo building that you farm. In essence, you need thousands of home valuation tools, each hyper-specific to your market. This is what brands you as the market expert. For example, having  "What is my Miami home worth?" is a generic home valuation that shows broad market knowledge. However, if a seller looking to list their home in Coco Plum lands on a "What is my Coco Plum Home Worth?" landing page, you are instantly branded as the expert in their neighborhood, advancing your credibility and the likelihood of converting that visitor into a client. Having a combination of broad and niche landing pages for home valuation will enable you to cast a wide net in all of your service areas. With an Ai-powered backoffice, this also enables you to track user behavior to see which home valuation tool each visitor is interacting with, giving you more data to better service your clients.

Here's a pro tip: having a unique landing page for each community's home valuation tool generates a unique url that can be used in your traditional marketing strategies like neighborhood-specific mailers and email campaigns.

Auto-Generated Dynamic Market Reports for Seller Lead Generation

Today's sellers are eager for data - and they want it detailed and in real-time. They are more likely to list with an agent who knows their market inside and out because they know that a market expert is more likely to get them top market value for their home.

The best way to position yourself as a market expert is to provide comprehensive market reports. Like with the home valuation tool, however, market reports need to be hyper-specific to each area, neighborhood, and condo building that you serve. A seller interested in listing their condo in Apogee wants to know what condos are going for in their building, not what the general state of the South Beach condo market is. When it comes to understanding list price and comparables, the more specific the better.

Market reports should display both active and sold data. Sellers want to compare their property to ones that have recently sold AND those that are currently on the market. The more detailed, the better. The market reports that you put in the hands of your website visitors represent your market knowledge - the more comprehensive the report, the better positioned you are to show your expertise in their market. Details should include things like the median closing price in their market, average price per square foot of active and recently closed listings, how many properties have recently sold, average days on market of listings active and sold, median list price of active listings, and more. The more information you can provide, the better for your brand, and the better for your sellers.

Pro tip: Sellers want to see the most expensive active listings and recent sales. After all, they want the most for their property, right? Your website tools need to be able to highlight and display these listings first to catch their attention and encourage sellers to act.

Arguably the most important feature of your market reporting is that it must be dynamic - meaning that it is updated with the market. A static report produced once a month does not provide accurate, real-time, reliable information to your website visitors, and this is exactly what sellers want. The real estate market is dynamic and constantly changing. Your market reporting must be as well - a lot can happen in the market over the course of a month! Your website visitors want to know what active listings are priced at today, not several weeks ago. To provide real-time information, it must be auto-updated every time there is a change in the MLS.

Compiling a comprehensive, dynamic market report can be incredibly time-consuming if you are manually updating. It is impossible to provide this on your own for every neighborhood, condo building, and area that you farm. Your website system should come with the technology to auto-generate this on your behalf - to give your visitors the data that they need while freeing you to focus on other aspects of your business. [More on dynamic auto-generated market reports for real estate agents.]

Putting it All Together

For the ultimate in seller lead generation, an effective website portal will combine a robust Home Valuation Tool WITH a detailed market report for every landing page on your website. This is the ultimate tool to show sellers that you are a specialist when it comes to their neighborhood and are the one that they should list with. Nothing is more powerful than this when it comes to converting website visitors into listing clients.

The ultimate goal for every real estate agent is having as many listings as possible. If your website does not provide a home valuation tool and auto-generated dynamic market reports, you simply cannot compete for listings effectively in today’s market where most real estate searches - for both buyers and sellers - are starting online.

With the right real estate website system powering your business, this can be easy. Our platform is backed by the most cutting edge proprietary technology to provide everything you need for seller lead generation in today’s real estate market. We combine thousands of niche-specific and generalized home valuation tools with comprehensive real-time market reports to put seller conversions into overdrive! If your system is lacking these essential features, it is time to consider an upgrade!