How Artificial Intelligence Can Multiply Your Efficiency and Lead Follow Up

Artificial intelligence is not a far-fetched idea from a science fiction movie. It is here, and it is playing a huge role in your daily life whether you are aware of it or not. As a real estate professional, you should be taking advantage of the huge leg-up that artificial intelligence can give you in every aspect of your career. If you are not using a real estate website system with Ai features and capabilities, you cannot compete in this competitive modern market. By harnessing the power of artificial intelligence, you will have more time to focus on other ROI-producing tasks while having an Ai-Powered platform working in the background 24-7 to help you win more business.

Not sure what role artificial intelligence is playing in real estate today? Here are some aspects of your real estate business that can be automated using artificial intelligence to not only free up your time and explode your business potential, but help provide the best service to your existing clientele:

Ai Real Estate Marketing Automation

A platform powered by artificial intelligence has the power to fully automate your marketing and lead nurture system - a key part to your success as a real estate agent. Using Ai, your system should have the following real estate marketing automation capabilities:

• Utilize an algorithm that tracks all user behaviors in real-time. As soon as a user enters your portal, your system should begin accumulating data so that you can increase your chances of converting the lead. Data-driven buyer profiles can help you to qualify leads and establish rapport from the start.
• Compile user profiles using actionable data and adapt as behaviors change. Your website system should automatically create a user profile for each website visitor so that you have the most data on each individual lead and can provide the best service. However, profiles should be automatically updated as users’ behaviors change. If they begin clicking on properties in a new search area or price point, your system should update the profile so you always have the most up to date information for each client.
• Send out automatic listing recommendations on your behalf that are dynamic and change as users’ search parameters change. Buyers often expand search areas to include new neighborhoods or cities as they get deeper into their search process. Your goal is always to send the most relevant listings to all website visitors to encourage more sales and convert more clients. With Ai, your system should automatically update their recommendation emails to include the most up to date criteria based on user data.
• Create adaptive MLS searches to reach more visitors and boost conversion.
• Inspire user engagement with predictive future interest recommendations to stay a step ahead of each buyer. If you show buyers that you know what they want before they even begin searching for it, based on accumulated buyer data, you highlight your expertise and encourage lead conversion.

Ai for Lead Generation and Conversion

Generating leads and converting website visitors into clients is the ultimate goal of every real estate agent. Using artificial intelligence, mastering these two key elements of growing your business is easier than ever. Backed by Ai, your system can:

• Automatically generate and send out user alerts for all visitors to track listings. When a new listing within their search criteria comes on the market, they can receive alerts. If a saved property drops in price an alert can be triggered. Putting this information into the hands of your buyers in real-time increases the likelihood of enabling a transaction.
• Create agent alerts. If a user views a property multiple times, or on multiple devices, they are clearly motivated. The faster you can get in contact with them, especially if it is while they are still viewing it on your site, the greater the chance of conversion.
• Enable a feedback loop of high priority clients. If you receive an alert when a high priority client enters your site, you have the best chance of capturing the lead and ensuring the sale.
• Follow-up on your behalf. Using artificial intelligence, your system can send out pre-drafted, personalized scripts to get the conversation started with each lead. It should then alert you when the conversation has reached the point for you to take over. If you can reach the lead before another agent, you greatly enhance your chance of winning the lead!

Build Your Brand and Lead Potential Through Ai Market Reporting

Your brand is everything when it comes to real estate. Buyers and sellers want to work with the top expert in their market to make sure they are getting the best deal. One of the best ways to build your brand is by providing comprehensive, relevant data to each website user to highlight your market expertise. Artificial intelligence can put your market reporting on another level and solidify your branding to increase lead conversion. Key benefits to Ai-powered market reporting:

• Auto-generated. Compiling a detailed market report is hard work! More than that, it takes a lot of time to manually put one together. Your system can use artificial intelligence to automatically generate a market report for each website visitor in one-click. Let technology do what technology does - make your life easier and save you hours that you can use to build your business.
• Provide up-to-the-minute accurate information. The whole point of a market report is to show visitors what market trends are - right now. If your reports do not update everyday, every hour, they simply cannot be accurate. The real estate market is constantly changing. New properties post to the MLS, transactions close, properties update price. Artificial intelligence employs algorithms that are continually scrubbing the MLS to monitor for all changes, and dynamically update all market reports so they are always up-to-date.
• Provide hyper-specific reports for maximum relevance. The more relevant data and listings you can provide to each individual website visitor, the higher the lead potential. Ai has the ability to generate thousands of unique market reports specific to each area, neighborhood, condo building, or specialty criteria that you farm.

Real estate is becoming largely a tech-dominated industry. Gone are the days of relying just on cold-calling to grow your pipeline. To succeed in the modern real estate industry, you need to have the right real estate technology driving your business - and artificial intelligence should be the engine running it. With this powerful tool, you will dominate your market.

Realty Net Media's robust platform has been designed with a tech-framework and is backed by artificial intelligence at every turn. From every stage of the sales cycle, our tools are powered by artificial intelligence to give you the maximum potential to grow your business.